C&G’s Guide to the Virgin Australia Melbourne Fashion Festival

Get your frocks on… it’s the most exciting event on the Australian fashion calendar! The annual Virgin Australia Melbourne Fashion Festival (VAMFF) returns to its humble home at the Royal Exhibition Building from the 4th until the 14th of March. This stylish event will be celebrating the best local and international designers with an entourage of runways, forums, parties and exhibitions. In this C&G blog we guide you through our most anticipated events so you don’t miss out on anything. Grab your trendiest outfit – we hope to see you there!


The VAMFF runways will be flowing with creative talent and innovation throughout the festival.

Celebrate International Women’s Day with a Runway Lunch on the 6th of March. This event is held at the Malvern Town Hall and will present the latest designs from iconic female names in the fashion industry. You may recognise Diida, Megan Park and Lisa Barron, the latter of whom will also be key speakers at this graceful gala. Check out the full line-up here and grab your tickets before they sell.

The Virgin Australia Grand Showcase is one of the most prominent events of the festival and will be happening on the 12th of March at the Royal Exhibition Building. This year, the showcase will be dedicated to the inspiring works of Australian designer MATICEVSKI who has been a notable name in the industry for over 20 years. Your ticket to this event will also score you a gift bag and entry to the Plaza, the party of the season!

We always love seeing fresh ideas from up-and-coming designers, and the Kangan Institute Student Showcase is the best place for that! Enjoy an accessible runway featuring collections from Kangan Institute’s design students, while being pampered by the beauty class and sipping on bubbles from the hospitality students.

The Plaza

The Plaza will be running throughout the festival and is the perfect place to wind down after a day of runways and forums. You’ll find it in the forecourt of the Royal Exhibition Building, bustling with beauty, food, drinks and music! From a Mimco Glamper to a Bumble Arcade, the Plaza will be constantly flowing with champagne and entertainment. Check out the full line-up of activities here!

Australian Fashion Summit

The Australian Fashion Summit is the largest – if not most important – gathering of local and global thought leaders who will be unpacking contemporary ideas and issues affecting the fashion industry. This event will be happening on the 13th of March and features editors from leading fashion magazines, label founders, filmmakers and sustainability experts. Check out the full line-up here and grab your ticket here – a portion of which will be donated to the Victorian Bushfire Appeal.



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