C&G Highlight : Frocktober in the Bay

Local Community

Happy Frocktober Baysiders! C&G are happy to report that The Melbourne Cup isn’t the only reason to dress-up this Spring – fundraising campaign Frocktober also offers you the perfect opportunity!

If you’ve not heard of it before, the Frocktober campaign invites women to band together and wear their favorite dresses for a month - while raising funds for ovarian cancer research. Frocktober asks women to support this important cause which affects the lives of so many – and C&G have created a shortlist of local boutiques around the bay to resource your inner fashionista for the month of October!

Church Street – Brighton

Well-known for its gourmet dining, beachside location and delicious coffee, Church Street is also your retail go-to Bayside! With stores ranging from Aspirations to Witchery, Church Street has a wide variety of womenswear boutiques to browse. At the moment, we’re loving Lee Mathews – a stylish Aussie brand that has recently opened at 40C Church Street. Statement dresses are their focus, which are perfect for Frocktober! For the full list of retailers along Church Street, click here.

South Melbourne Shopping

The South Melbourne Market offers more than simply fresh veggies and fruity delights – there is plenty of retail therapy to be enjoyed, too! Pop-up stores such as Pepper St and Gianna Molinaro are perfect for on-trend outfits and accessories.

If you can’t wait ‘til market day, close by on Coventry Street you’ll also find excellent boutiques that are open week long. Mr. Darcy at 298 Coventry Street houses many Melbourne brands such as ELK, and just across the road at 257 Coventry Street you’ll find Little Darcy - perfect for stylish kids!

Westfield Southland

And if you’re still stuck for that perfect frock – head to the shoppers’ mecca of the south: Westfield Southland! You might even like to book in some time with one of Southland’s personal stylists to help curate your perfect Frocktober look. Their styling expertise means you won’t be leaving empty-handed.

These are just a few of the locations that will have you stepping out in style this Frocktober – the team at Chisholm and Gamon hope you enjoy supporting this important campaign, and supporting local bayside retailers, too.